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C. Michael Hall | Richard Mitchel

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:

'How to' and 'how not to' case studies based on international examples

A guide to further reading and websites

'Issues to consider when marketing' section as a means of self-evaluation

Idioma Inglés
Publicación 2007
Editorial Routledge
Categoría Gastronomía


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